“Turn off ! Switch off ! Unplug !??”

THE WRONG WAY TO COMMUNICATE
CLIMATE CHANGE ISSUES

BLACKOUT LONDON 4th November 2006

The idea of having London pitch-black is nice BUT it is not the way to engage people,

• it is scaring them off, creating a big, ugly, scary monster
• it is communicated as huge, scary, ugly
• it is communicated in a very negative way
• it is only taking things away from people

To engage with people the message needs to be communicated in a quite opposite way!

BLACKOUT LONDON

You are invited to take part in the largest demonstration of People Powerthat London has ever seen on Saturday 4th November 2006, by turning off all your lights, and switching off all your non-essential electricalequipment at Sunset 4.30 pm to 7.30 pm

Climate Change is already compromising the water supply, crops,habitat and livelihoods of millions of people worldwide, and threatens toundermine the Global Economy within a few decades, as well as creatingwaves of Climate Refugees, and driving countless animals and plants toextinction.

The principal cause of Global Warming is the rising Carbon Dioxideemissions into the atmosphere from the burning of Fossil Fuels, forelectricity generation, transport, manufacturing, industry, space heatingand air conditioning.

REMEMBER, REMEMBER, THE FOURTH OF NOVEMBER !

For one day in November, we are asking everyone who receives thismessage to think about what they can turn off, switch off and unplug,to show support.
We want the power demand in the United Kingdom toreduce so much that the newspapers are obliged to report it. We wantthe lights to go out in London, so that on the evening of 4th November2006, the dimming effect will be visible from space.
To protect us from the Enemy of Climate Change, we need a War onEnergy Abuse. Just like Britain during World War Two, we need to see aBlackout all over London.

CELEBRATE THE NIGHT OF POWER : TURN OFF ! SWITCH OFF ! UNPLUG !