WHAT, HOW, WHEN

.…are changes being made?

1. Carbon Footprint

Carbon Footprint is a measure of the impact human activities have on the environment in terms of the amount of green house gases produced, measured in units of carbon dioxide.
Today it is more important than ever before to minimise your footprint. Not only are the developed western countries producing more and more carbon emissions, but there is a growing problem as the population in Africa and Asia start living improved lifestyles which consume more energy.

Balance your carbon footprint

• Plant a tree
• Carbon dioxide credits
• Invest in Sustainable Technology Development
• Donation of energy efficient technologies
• Carbon Footprint's Business Services
  

74% of British Population say that more information on a company's social and ethical behaviour would influence their purchasing decisions. - MORI, CSR study 2003
http://www.carbonfootprint.com/




2. WHEN PRODUCTS COMMUNICATE

The RFID technology is probably best known from logistics where the electronic bar code has primarily been deployed in the campaign against empty shelves in the shops. With RFID retailers are in a position to communicate directly with the consumer

• The Producer wants to communicate the right way
• The confident consumer
  
  http://www.innovationlab.dk/sw22694.asp